We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
How to create a website for a campaign or a cause
Innovative Schools had an award-winning website that tells how this nonprofit partners with educators and communities in Delaware to reinvent public schools. Then, Innovative Schools launched a new initiative that needed a website of its own.
Hollister Creative worked with Innovative Schools to name the initiative, develop the branding and create MakeMineAModelSchool.org.
While the Innovative Schools website sells services, Make Mine A Model School has a different purpose: to enlist public support for a campaign. Over time, Innovative Schools plans to involve like-minded organizations as co-sponsors of the campaign and to offer campaign co-branding to the public schools that choose to become model schools. Those two objectives drove the decision to make the branding compatible with Innovative Schools but distinctively different.
A website for a campaign or cause needs to focus on engagement and action. When creating such a site:
- State boldly on the Home page what the campaign is for. Structure the navigation so that one click takes visitors to each of the pages where they can learn more and take action.
- Make your case on the About page. Quickly answer the most obvious visitor questions using simple, concrete language and only the most telling details. Close with a call to action.
- Provide multiple ways for visitors to take action immediately, for example: sign a pledge, subscribe to an email newsletter, read and comment on a blog, email a friend, attend a meeting, download information, volunteer, donate and connect through social media, such as Facebook and LinkedIn.