We get creative for print and web
Challenges and Solutions
When should you overhaul your website?How to get people to actually read your newsletter
Why turn your print piece into an e-book?
Tips for creating a theme for a business plan or annual report
Tips on redesigning a large website
Tips on improving magazine, brochure and report covers
Tips on how to design a poster
Tips for creating multi-page templates
Tips on designing a family of logos
Tips on creating an effective fundraising brochure
Tips on creating graphic identities for related entities
Tips for making your business plan more reader-friendly
Tips for upgrading your logo
Tips for upgrading your marketing folder
Tips for extending a print brand with an e-publication
Tips for creating educational materials using new technology
How to create an interactive brochure
Tips for creating a customers-only e-newsletter
How to rebrand
Improving conversion rate on a website
How to look professional without looking impersonal
How to convert a print piece to a website
How to design newsletters for teens
How to create a capabilities brochure
How to create a website for a campaign or a cause
How to create an e-newsletter for a membership organization
How to extend your brand through your email newsletter
How to improve a school website
How to improve your sell sheets
Tips on coordinating your marketing materials
Tips on upgrading a newsletter to a magazine
When should you overhaul your website?
As companies evolve, they become more capable and sophisticated. And usually, the same is true of their websites. Some companies look more evolved on the Web than they actually are, and that's a plus for them. On the other end of the spectrum are companies that let old websites linger on and on, creating a drag on their further evolution.
We've been watching Metro Technology Services evolve since 2005. That's when Hollister upgraded Metro's first website with a fresh design and new technology that enabled the company to offer its police and public safety clients a customer-only area with self-service tools and a user forum. The second site, which served Metro well for years, has been replaced by a third site that reflects Metro's current status as a vibrant company offering the most advanced software solutions.
How will you know when it's time for your company to invest in a new website?
- Compare the site you have now to the company you are today. If the site has kept pace with your company's evolution, it can stay. If it lags behind, it needs to catch up.
- Compare your site to those of your competitors. Will an online comparison shopper conclude that your company is one of the contenders — or one of the also-rans?