We get creative. You get results.
We're all swimming in a red ocean
"Competing head-on results in nothing but a bloody 'red ocean' of rivals fighting over a shrinking profit pool." Yikes! That passage from the book jacket of Blue Ocean Strategy had its intended effect. With visions of Jaws swimming in our heads, we quickly bought the book to find out how we could create "blue oceans of uncontested market space."
People like to collect weird stuff: old typewriters, salt and pepper shakers, Coke cans from around the world. At Hollister Creative, we collect bad signs.
When Dorothy began to ease on down the road to Oz, she was a person with a problem in search of a wizard who could solve it. If she'd had Internet access, she could have Googled "transportation wizard" and perhaps found the websites of multiple companies claiming they alone had the magic to get her where she wanted to go. Alas, wifi had not yet come to Munchkinland.
If you've resisted blogging, or tried and failed to maintain a blog, the reason may be the Time Hog. You're either afraid of it or you've been a victim of the Time Hog gone wild.
Q: Is there a difference between less and fewer? I see them used interchangeably.
Q: Website hosting companies are just renting out space on their computer servers, so does it matter which one I pick?
With Google heavily promoting its AdWords pay-per-click offering, you may be tempted to give it a try. Paid search ads are not a bad idea, but you won't get good results unless you pair your pay-per-click ad with a landing page on your website. Here's why.
Q: I work on my school's alumni magazine and the editor insists that we use Oxford commas. She said Strunk and White are pro-Oxford comma in The Elements of Style. I pointed out that the AP Stylebook used by journalists advises against it. Then she said, "If they're good enough for Oxford, they're good enough for us." Who is right?
Should we be on Facebook? What about LinkedIn or Pinterest? Should we be tweeting? How about email marketing? Pay-per-click ads? Banner ads? SEO? QR codes? PURLs? Sponsorships? Webinars? Videos? Events?
How fast was Usain Bolt's 100-meter sprint in the 2012 Olympics? A record-breaking 9.63 seconds. But how fast is that?