We get creative. You get results.
We got duped by a drop cap
Here in the Philadelphia region, we enjoy our summer visits to the Jersey Shore: the sunning, the swimming and of course the shopping. This summer, we were surprised to see a brochure for a Cape May shopping area we'd never heard of: Ashington Street Mall. But alas, we were just duped by an extreme drop cap that had us mistaking the "W" in "Washington Street Mall" for a squiggly piece of art. Inside the brochure, someone tried to mitigate the damage by changing the name to WWashington Street Mall. More confusion.
We pigged out at The Fudge Kitchen to console ourselves.
- DON'T use confusing drop caps.
- DO show your design around to get second opinions on its readability.