We get creative for print and web
- Why Hollister Creative?
- What We Do
- How We Work
- Professional Team
- Creative Partners
- Certifications and Affiliations
- The Hollister Story
Our award as Main Line Chamber 2011 Small Business of the Year
Creativity is not enough™
You also want:
Experience — 2011 is our 21st year in business
Excellence — We win multiple national awards every year
Enthusiasm — See what clients are saying about us
Why Hollister Creative?
We get it. When you engage a creative agency, you expect creativity. You want clear writing and clean design. You want style and substance. But creativity is not enough™.
To make your company or nonprofit more competitive, the creative aspects of your marketing initiatives must be driven by strategy and implemented with the most effective technology. That is the core of Hollister Creative's MoveUpNow™ approach. We address strategy first to determine if the current strategy is working, and if not, why not.
How do you know if your marketing strategy is outdated?
Do you find yourself thinking or saying things like:
• "Our competitors look better, even though they're not."
• "My company is better than its website."
• "We should be sending an email newsletter, but we don't have time."
• "Our publication has gotten stale and it really needs a refresh."
• "We know we should be using social media, but we don't know how."
These can be isolated needs within a marketing communications strategy that is working. More often, however, these are symptoms that your strategy is outdated.
Marketing communications strategies can become outdated gradually with the passage of time. For example:
• A website that is more than 3 years old is not taking advantage of
major technology enhancements that could make it more dynamic and
huge improvements in content management systems that could make it
much easier for you to update and manage.
• Communications materials that are more than 3 years old probably
aren't conveying the company's current capabilities.
• A strategy written before the business stampede to Facebook, LinkedIn,
YouTube and Twitter doesn't have a social media component.
Marketing communications strategies also can become outdated suddenly. For example:
• You have had a change in leadership.
• Your products and services have changed or expanded.
• You are targeting a new market.
• Your company has grown and seeks to compete at a new level.
We help you see your current needs in the context of your strategy, adjust your strategy as needed, and execute every marketing communications project on your 'To Do' list. The result is a coordinated, integrated effort to ensure that your marketing machine is firing on all cylinders.