Hollister CREATIVE

The Hollister Story

The collaboration of writers and designers that began with Kim Landry and Heidi Karl in 1993 continues to distinguish Hollister Creative today.

    
The story begins in 1990 with a newspaper editor on Mommy hiatus, freelancing from her attic office. With her youngest child in kindergarten, it was time to go back to newspapers or forward to start the kind of company she wanted to work for.

That company would be a team of smart, creative people. They would use their creativity to help clients inform, entertain, educate and motivate a target audience. It would be challenging, but it would be fun.

Hollister Creative became a writer-designer team in 1993, when founder Kim Landry hired a recent graduate of Drexel University’s graphic design program. In 2012, Heidi Karl celebrates her 19th year as Art Director.

Along with Kim and Heidi, the company has a strong core of senior people who have been working together for many years. Kim’s husband Peter Landry joined the team in 1996 after 13 years as a reporter and editor at The Philadelphia Inquirer. Managing Editor Martha Michaela Hutchman Brown joined the team in 2000, Editor Don Harrison in 2001, Designer Georgette Klotz in 2007, Designer Jon Barthmus in 2009, Designer Melissa Fasolino in 2012 and Designer Sandra Campbell in 2013.

The collaboration of writers and designers that began with Kim and Heidi in 1993 continues to distinguish Hollister Creative today. Among the top graphic design firms in Greater Philadelphia (according to the 2012 Philadelphia Business Journal Book of Lists), Hollister is the only one that offers a full range of editorial services, from tight, bright copywriting for brochures and keyword-rich website content to the planning, reporting, writing and editing of an entire magazine.

Hollister Creative is able to deliver on the promise of compelling content and content-driven design because the agency’s writers and designers work closely together toward a common goal. For each print and online product, they seek a marriage of words and images that seem made for each other, the way music and lyrics make a song.

Over the years, the desire to inform, entertain, educate and motivate through words and images led Hollister Creative to specialize in Marketing Communications and focus on Websites, Publications, Email Newsletters, Print Collateral, Education Outreach, Public Outreach and Branding. The creative team is a consistent national award winner for marketing communications and publication projects.

Certainly creativity is an important reason for Hollister Creative's longevity and success, but it is not the only reason. “Every one of Hollister’s competitors is creative,” Kim Landry notes. “Most clients are looking for something more. They want a thought partner who will ask the right questions, understand their business challenges, and help them reach their goals.”